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Young voter turnout exhibits increase in national election

November 15, 2012

Younger generations have historically voted in fewer numbers, but the recent elections have witnessed a climb in young voter turnout. President Barack Obama executed a campaign that swallowed voters into the political sphere, and young voter turnout has increased in 2008 and 2012.

Young voters are characterized as voters in the 18-29 age group.

“We have more at stake in these issues than any other generation,” said Andy MacCracken, executive director for National Campus Leadership Council, an organization designed to connect student government presidents to national leaders.

Students matter and they matter not just because they’re the leadership of tomorrow, but it speaks to the affect that we are future homeowners and future employers and future retirees, so it’s important for students to vote. – Andy MacCracken, executive director for National Campus Leadership Council

Prior to the election, Kenneth Fernandez, director of the Elon University Poll, predicted voters would be less enthusiastic this election. However, young voters represented 19 percent of all those who voted this election, an increase of one percentage point since the previous election.

Nevertheless, the percentage of young voters still falls below the national average for all voters. In contrast, the percentage of voters older than 65 years exceeds that of national voter turnout.

Voter turnout among those 18-29 reached 52 percent during the 2008 election, with an estimated 23 million casting a ballot, according to the Center for Information & Research on Civic Learning & Engagement (CIRCLE). In 2012, the number of active young voters increased to 53.7 percent of the young voter population.

“Students matter and they matter not just because they’re the leadership of tomorrow, but it speaks to the affect that we are future homeowners and future employers and future retirees, so it’s important for students to vote,” MacCracken said of the younger generation.

Young voter turnout has demonstrated a trajectory of growth. Turnout in 2008 exhibited an increase of 4 percentage points since the 2004 election and 12 percentage points since the election in 2000, according to the Center.

Attracting the youth vote

Obama’s charisma captured young voters’ attention and largely influenced voter engagement since his entrance into the political arena.

The percentage of young voters who voted Democratic is equal to or greater than that of all voters. Graphic created by Melissa Kansky.

The allure relies on his novelty, according to Fernandez.

“Turnout was higher in 2008 (compared to previous years),” he said. “Why? Barack Obama was younger than the average presidential candidate; he is African-American. That brought a lot of news and attention.”

Nevertheless, Fernandez argued the public’s enchantment with Obama has diminished.

While voter turnout increased, the percentage of young voters who cast a ballot in favor of Obama decreased 6 percent.

An Elon University Poll released in September indicated young voters expressed the least excitement about the 2012 election in comparison to any other age group, perhaps contributing to the headlines’ suggestion of dissolving enthusiasm. According to the poll, 36 percent of likely voters 18-30 years indicated they were “very excited” about the upcoming election, a percentage that lags behind every other age group examined.

But, the increase in young voter turnout during the 2012 election proves enthusiasm is not a direct indication of engagement.

“I think it’s a question of definitions,” MacCracken said.  “I think young people are enthusiastic about making a change in our community and anything that says otherwise is misinterpreting what that level of enthusiasm is.”

Inspiring political engagement

NCLC developed the Campus Vote Challenge to help campus leaders incite a “pro-vote” culture on campus.

“The traditional definition of political engagement is shifting with our generation,” MacCracken explained.

While members of the organization aim to increase voter registration, civic engagement is not limited to voting, said MacCracken, who traveled to various colleges in the United States to advocate for political activity and observe student initiatives. He commended George Mason University for devising media coalitions to translate political jargon into language more manageable for college students and Michigan State students for engaging in local elections and communicating issues especially of interest to the campus community.

“Students are actively talking about elections and are actively engaged in the issues, so when they go to cast a vote they can make an educated vote and know what they’re talking about,” MacCracken said.

His observations of various campus communities show students embrace a more holistic approach to civic engagement.

“It’s been exciting for me to be able to see who these communities are rallying around the election and how different communities are working together and really being active participants and channeling their enthusiasm into the election,” he said.

Although there is evidence of increased political activity among the young voter population, the age group still votes at a rate less than those of other age demographics.

“Young voters represent a voting block that is basically untapped because younger voters vote in fewer numbers than anyone else in the nation,” said Sharon Spray, chair of the political science department and associate professor.

Fernandez attributed the low level of young voter participation to their busy schedules and general detachment from the area in which they live.

“In many places young voters may be new to an area,” he said. “If you’re an Elon student and you moved from Georgia or from Maine, you’re not going to be connected to the governor, the state legislature or the mayor, all of which really create an emphasis to vote.”

Elon University freshman Meghan Slattery, who said she did not believe she was knowledgeable enough about the candidates to vote, exemplifies Fernandez’s declaration. Although she observed her suitemates enthusiasm, she said she did not have enough spare time to learn about the election.

“All my suitemates came from pretty politically active families, and they love watching the debates,” Slattery said. “They’ve been following the election a lot farther back than I have before it got to crunch time.”

Power of the youth vote

Nevertheless, attracting this demographic has contributed to Obama’s victory during both the 2008 and 2012 election. According to research conducted by CIRCLE, the youth vote caused 80 electoral votes to swing in the president’s favor during the most recent election.

The youth vote caused 80 electoral votes to swing in the president’s favor during the most recent election. Graphic by Melissa Kansky.

The Center suggested Ohio, Florida, Pennsylvania and Virginia would likely have been counted among the red states had Obama not received overwhelming support from young voters.

“The mobilization of the vote can have a great impact for any of the candidates,” Spray said.

More recently young voters have leaned Democratic, according to a poll conducted by the Pew Research Center for the People and the Press.

In 2008, 53 percent of all voters voted in favor of Obama, in comparison to 66 percent of young voters who supported the Democratic candidate. This past election exhibited a similar divide in young voter preferences, with 60 percent voting for the incumbent, compared to the 39 percent who cast a ballot for Romney.

As a result, Fernandez said expanding one’s voting base has proved to be more influential than persuading the small margin of undecided voters.

Demonstrating excitement on campus

The election season generated political discussion throughout Elon’s campus, which witnessed increased activity within political organizations and realized a politically conscious community.

“Students were very excited to vote, especially because it was many students’ first time voting,” said Elon University freshman Marshall Moore. “I don’t know of any students who didn’t vote if they could.”

Elon University’s campus is not reflective of the traditional young voter apathy, according to junior Morgan Pillsbury.

“There was definitely activism on campus,” she said.

Members of Elon’s Politics Forum gathered together to watch the results unfold Election Day. Members represent various political ideologies. Photo by Melissa Kansky.

Student organizations orchestrated activities related to the election season, and the university partnered with TurboVote, a nonprofit organization designed to increase voter registration and facilitate requests for absentee ballots.

“This type of program helps students immensely because only 17 percent of our students are from North Carolina, and so this makes it easier for them to navigate the waters once they get here,” Spray said.

As of Election Day, 1,005 individuals registered to vote through TurboVote, and an additional 1,168 requested an absentee ballot using the online resource. Of those who used the tool, 98 percent are under the age of 30.

The national election has also motivated politically-focused organizations on campus, specifically College Democrats, College Republicans, and the non-partisan Politics Forum, to increase their activity. The College Democrats and College Republicans have been fairly inactive the past two years, but they have enhanced their presence during the campaign season.

“We want discussion,” said junior Patrick Brown, president of the College Republicans, who acknowledged his age group is known for low voter turnout.

Junior Jordan Thomas, president of the College Democrats, expressed his organization has similar objectives.

“The biggest thing that affects voting is education,” he said. “Those with more education are more likely to vote.”

Although Brown favored the Republican candidate, he said his primary goal was to not to enhance support for Romney, but rather to engage people in the political process.

While both organizations’ presidents promoted non-partisan objectives, the Politics Forum was founded with the intention to provide a place for discussion in a space not affiliated with any political organization, according to Greg Honan, the founder and president.

Honan designed the Politics Forum to facilitate discussion about international and domestic politics and to host panels that advance these conversations, he said.

Junior Raymond Haack discusses politics with members of Elon University’s Political Forum on Election Day at Speaker’s Corner. Photo by Melissa Kansky.

Members of the organization gathered at Speakers Corner during Election Day to share opinions related to the election and the media’s portrayal of the candidates.

“You’ll probably find it’s fairly balanced,” Honan said in reference to the representation of political beliefs within the organization.

Jana Lynn Patterson, assistant vice president for student life, praised the healthy debate and tolerant environment cultivated on campus.

“You don’t find that much in the real world,” she said. “You don’t find people who are willing to engage on issues with an intellectual bias without it bifurcating a relationship.”

College is a place to grow intellectually and share ideas, which allows for students to gain insights into both political parties, Patterson said.

The student debate Oct. 26 created a space for such discourse and represented the community’s interest in the political process. Prior to the debate, 600 students, faculty and staff voted on topics to be discussed during the campus-wide event. The economy, same-sex marriage and health care were the most popular topics selected.

Debating issues that matter

According to Fernandez, highly discussed topics can influence young voters’ interest in the election. He named the economy and war as two important factors in attracting the youth’s attention.

Although the war in Afghanistan and Iraq has slowed, increased tension in Libya, Syria and Iran have simulated discourse concerning foreign policy and diplomacy, he said.

International conflicts have domestic impact, but for young voters, other issues occupy their concerns.

“The number-one issue on students minds is college affordability and student debt,” MacCracken said.

Such issues impact students’ ability to be effective consumers and influences their job prospects, he said. Voting enables students to express their interests to the larger community.

“For me, I couldn’t wait to vote because it was a rite of passage when you became invested in your country, and your vote can count and make a difference,” Patterson said.

She reflected on her first-grade memories of the National Guard’s presence in her newly desegregated school and recounted her participation in protests against the Vietnam War during her college years. Being an advocate during college prepared her for activism today, she said.

She compared young voter participation to internships and academic experience.

“It prepares them for being an adult later on,” Patterson said.

Spray said she encourages students to engage in issues that will influence the near future. According to Spray, the 2012 election was especially significant for the young voter population.

“Every election has critical points, but this is an election that will make a difference,” she said.

A probable new appointment to the Supreme Court could solidify the court’s position, and federal action could advance energy policies and, in turn, reshape the environment.

“I think all of these elections have more value than people realize,” Spray said.

One Comment leave one →
  1. andersj permalink
    November 24, 2012 12:34 pm

    There are situations in this story where you are not making it clear in the transition that a new person is speaking. Just look at the last chunk, where you have Fernandez, MacCracken, Patterson and Spray speaking. To a reader, it seems you are still quoting Fernandez in the first quote in this segment of the piece and you seem to still be quoting MacCracken when Patterson starts to speak. You need to put the name of the new person talking into the sentence previous to his or her quote. Example: International conflicts have domestic impact, but according to MacCracken other issues dominate young voters’ concerns. “The number-one issue on students minds is college affordability and student debt,” he said.

    The care and work you put into getting this right from the beginning shows in the final result. Take pride in this professional in-depth piece! Also, you have been smart from the start about understanding how much more quality and care are evident to your audience in a piece that has visual reinforcement – well-shot photos, supporting infographics, pull-out quotes and a video that lets us see one or more of the important players. You have learned how to meet people on their ground and how to ask them to share their personal stories, their concerns and their passion. This is “A” work. Keep reporting this way all the time. I will send you an email later with more details of your grade in the course up to this point.

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