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Opportunities

January 21, 2010

While searching thefwa.com (a website that features exceptional videos, websites, and photography), I stumbled upon the Coca-cola Zero webpage. The Coca-cola Company created a program called facial profiling, as part of an advertisement to show coke zero is identical to regular coke and increase consumer interaction.  Basically, the program searches through your facebook (given your permission), finds photos of you, and matches you up with a person who has the “same face” as you.

After showing you your “face twin,” as the site says, the company manages to turn your attention away from the possible privacy invasion and focuses again on the consumer.  Right after disclosing the name of your “face twin,” text appears that reads, “So what are you going to do now?”

With the advances in technology, the possibilities are endless.  Still, it is up to each individual to take advantage of those opportunities.

As a college student, I am often placed in this situation. Elon offers countless opportunities, especially in terms of communications, but everyday I must ask myself the question, “so what are you going to do now?”

I could sit in my room, sleep, and watch TV, or I could check-out the video equipment at no cost, start filming, and create something I can be proud of.  Opportunities are at our fingertips, its up to us to make the move.

Here you go.  So, what are you going to do now?

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